Experience Studio Project: Kroger
Kroger is an American retail company that operates supermarkets and multi-department stores throughout the United States (Wikipedia). The company plans to begin taking large leaps towards their 2025 sustainability initiative by implementing a new reusable tote program within the current Kroger ecosystem.
Initial Tote Ideation
Inspiration
This sketch was a look into how a removable grid like insert would still allow associates to create sections within the tote without having to use plastic bags. The inspiration for the removable and adjustable grid like insert came from grid systems used to separate beads. And the insert used to put inside the sections was inspired by the lining of lunchboxes, as they can be easily removed and sanitized.
Ideation of Incentives
This was a sketch of how users would be able to track how many plastic bags they’ve saved and remind the user they need to return the tote.
This low-fi mockup visualizes the incentives of a “saving streak” which is when the customer returns their tote on time. It also has a tree growing as their streak grows as well.
This mid-fi mockup combines the saving streak and tracking your impact within the Kroger App using their color pallet and ad styles.
This second iteration of mid-fi mockups included “Krogies” (Kroger Emojis) into the design to make it more cohesive with the rest of the app.
Final Design of the Education Software
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Implemented Call-to-Actions consistently through the Kroger App
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Opportunities to learn more and get involved
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Brief visuals to walkthrough the onboarding of the exchange program
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Simple, fast, and shows that only a few steps are added to participate in this program
Final Design of the Incentivization Software
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Allows user to select their desired reward option
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Shows visualization of progress through tree growing and return streak
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Users get to choose how they save
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Visually see progress and impact on the world
Final Design of the Penalization Software
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Avoiding harsh language (penalization -> fee) for transparency
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Allows status tracking of tote batches
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Sends reminders for return
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Layered Reimbursement options to make it easy for users to get their money back​
1. Standard
- Return at next order pickup
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2. Renew Tote
- 2 week grace period
- Streak is stagnant
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3. Reimbursement
- Streak is lost